“How do I add value when networking professionally? I want to reach out to a contact to learn more about their company and culture, but how can I reciprocate? Shouldn’t I be providing value to my network?
As a career coach, I frequently hear this question from job seekers. The concept of adding value to a potential networking contact can be tricky, especially for my fellow introverts. Initiating these conversations often pushes us outside our comfort zones, and the last thing we want to do is to come across as pushy or insincere.
So, how do you deliver value when networking without coming off as forceful or gimmicky?
While navigating these boundaries is a common challenge in the job search process, there are fortunately ways to approach networking that can feel both authentic and mutually beneficial.
In this article, I share 7 strategies to help you add value to your professional relationships, even when you’re the one seeking information or opportunities.
Whether you’re an introvert looking to expand your network or a seasoned professional aiming to strengthen your connections, my hope is that these tips empower you as you navigate the delicate balance of give and take in networking with confidence and conviction.
How To Add Value When Networking For A New Job
Here are 7 practical ways to add value and leave a meaningful impact when networking:
1. Be genuinely helpful.
One of the most common pieces of advice regarding networking is to be helpful. This often translates to you asking your target, “How can I help you?”
While this sounds great in theory, I’ve been on the receiving end of this question countless times, and I often find it a bit off-putting, as it requires me to do the work of coming up with ways the asker can be helpful.
Instead, if you’re offering assistance in exchange for information, be prepared to share some specific details about what you have to offer. I’ll outline concrete ways you can be helpful in the subsequent steps.
2. Discuss industry best practices.
In my experience working with tech executives, many are lonely and love sharing industry best practices with peers.
Simply sharing how certain practices are implemented at your company (while maintaining confidentiality, of course) can provide valuable insights to the person you’re speaking with.
You can also share insights beyond your day-to-day work. If you recently attended an interesting conference, for example, discovered a more efficient way of working, or came across something that simply sparked your interest, you can pass it along to your new contact.
3. Share your favorite resource.
Another effective way to add value is by sharing your favorite resource. This is particularly beneficial when speaking with industry colleagues, since they’ll likely reciprocate with additional resources that you can add to your list.
You can recommend a favorite book, podcast, newsletter, or even suggest people to follow on social media to stay updated on the latest best practices in your industry.
4. Connect people with one another.
A great way to add value in networking is by connecting someone with another individual you believe they should know.
Think about it. Hearing “I think you should speak with…” is such a nice surprise during a conversation.
An introduction via email or LinkedIn after your discussion can go a long way to strengthen your relationship with both your new contact and the person you’re introducing them to.
5. Provide mentorship (or “reverse mentorship”).
Depending on how well you hit it off, a one-off conversation may evolve into a deeper relationship that resembles mentorship or “reverse mentorship.”
Notably, you don’t always need to hop on the phone or Zoom each time you want to communicate with your new contact. As a proud introvert, I encourage people to use methods like email, LinkedIn, or text messages to stay in touch.
In fact, there are individuals with whom I’ve developed meaningful relationships without ever speaking on the phone or via video.
6. Listen deeply.
Even if they won’t admit it, most people—introverts included—enjoy talking about themselves. The key is to ask thoughtful questions that allow the person to feel seen and heard.
You can transform any professional conversation into an informational interview that allows you to learn more about their professional journey, company culture, and biggest career lessons.
Rather than asking questions for the sake of asking them, focus on what truly interests you about the person and their work. This will lead to a much deeper conversation.
Additionally, I’m particularly fond of asking, “What other questions should I be asking you?” This single question can lead to some really profound insights.
7. Keep your contact updated.
Following up after networking conversations is crucial, yet too few professionals circle back with the person who generously shared their time, insights, and tips.
A simple message can go a long way in making the other person’s day and increasing the likelihood that they’ll help you the next time you reach out. The update doesn’t have to be complex, either.
For instance, if you took their advice, let them know how it worked out for you. If they provided a connection and you spoke with them, share how the conversation went. And if you’ve secured a promotion or landed a new job, don’t forget to share the good news!
Is It Necessary To Provide Value To People When Networking?
Now I want to dive into an important concept: do you really need to add value when networking?
Personally, I receive countless outreach messages from individuals seeking support and guidance. While I can’t offer individualized attention to each person, I do make time for those who stand out and whom I genuinely want to help.
This raises an interesting question about the nature of networking and value exchange, and I know I’m not alone in asking it.
Here’s the thing: there are plenty of people out there who are willing to help you in your career without expecting anything in return. All it takes is your initiative and confidence to reach out and ask for support.
[Read: How To Better Cold Message On LinkedIn For A Job (With Examples)]
Think about it for a moment: how many times have you been willing to help someone who sent you an email or LinkedIn message asking for guidance? Many of the tech leaders I’ve spoken with have shared that they’re happy to assist anyone who reaches out, as long as the message is kind, authentic, and doesn’t feel automated.
Sometimes, the value you bring is simply your enthusiasm and willingness to put yourself out there.
So, while it’s great if you can offer value, please don’t let the fear of not having something immediate to offer hold you back from making meaningful connections.
Final Thoughts On Professional Networking
At the end of the day, professional networking is about building relationships, not just engaging in transactions. You’ll likely be surprised by just how many people are willing to help simply because you had the courage to ask. You’ve got this!
